Leading with the brand in mind: Presentation at IABC World Conference

Your brand is a compass for setting strategy, aligning action, and giving voice to what you stand for. A brand provides your organization with heart, spirit, and soul. How can you as a communication leader act in ways that align, reinforce, and amplify your brand?

On June 13, 2017, I’ll be giving a talk on “Leading with the brand in mind” at the International Association of Business Communicators World Conference in Washington, DC. If you’re attending the conference, I hope you’ll join me at 3:30 pm on Tuesday.

In this interactive session, we’ll explore the dual dimensions of brand–your organization’s brand and your personal brand. Come ready to share your experience, insights, and challenges.

See Leading with the brand in mind for more information about this session.

Download the io spark Leadership Brand Statement worksheet.

Learn more about the IABC World Conference.