by Angelo Ioffreda | Jun 12, 2017 | events, news
Your brand is a compass for setting strategy, aligning action, and giving voice to what you stand for. A brand provides your organization with heart, spirit, and soul. How can you as a communication leader act in ways that align, reinforce, and amplify your brand? On...
by Angelo Ioffreda | May 8, 2014 | news
On April 11, I had the pleasure of speaking at the IABC Strategic Corporate Communications Leadership Summit in D.C. To introduce my topic of “Communicating Organizational Change,” I asked participants to complete a simple sentence: Change is… The potential responses...
by Angelo Ioffreda | May 7, 2014 | news
I recently helped to lead a focus group of customer service representatives whose role is to help people in need. A participant shared how at the end of each day when she and her husband commute home together, she shares a story of the most positive memorable call of...
by Angelo Ioffreda | Apr 10, 2014 | events, news
On April 11, I will be sharing some thoughts on Communicating Organizational Change at IABC’s Strategic Corporate Communications Leadership Summit at George Washington University in Washington, D.C. The conference runs April 10–11, 2014. It is commonly said that...
by Angelo Ioffreda | Apr 9, 2014 | news
Internal communicators play an essential if under-appreciated role in helping organizations communicate, inform, engage, and connect employees. Over the years, I have spoken about their special role at the intersection of organizational life and the multiple hats they...
by Angelo Ioffreda | Apr 9, 2014 | news
In starting on this entrepreneurial journey, I went through an exercise to identify my values. One of my core values, upon reflection, was to see, cultivate, and appreciate the unique talents of each person who had worked for me in my leadership roles. That unique...
