by Angelo Ioffreda | Mar 12, 2020 | blog post
Preparing for, responding to, and learning from crisis are the minimum of what we expect from organizations and leaders in positions of authority. The current health crisis over novel coronavirus COVID-19 is challenging countries, health authorities, industries,...
by Angelo Ioffreda | Jun 12, 2017 | events, news
Your brand is a compass for setting strategy, aligning action, and giving voice to what you stand for. A brand provides your organization with heart, spirit, and soul. How can you as a communication leader act in ways that align, reinforce, and amplify your brand? On...
by Angelo Ioffreda | May 8, 2014 | news
On April 11, I had the pleasure of speaking at the IABC Strategic Corporate Communications Leadership Summit in D.C. To introduce my topic of “Communicating Organizational Change,” I asked participants to complete a simple sentence: Change is… The potential responses...
by Angelo Ioffreda | May 7, 2014 | news
I recently helped to lead a focus group of customer service representatives whose role is to help people in need. A participant shared how at the end of each day when she and her husband commute home together, she shares a story of the most positive memorable call of...
by Angelo Ioffreda | Apr 10, 2014 | events, news
On April 11, I will be sharing some thoughts on Communicating Organizational Change at IABC’s Strategic Corporate Communications Leadership Summit at George Washington University in Washington, D.C. The conference runs April 10–11, 2014. It is commonly said that...
